A beautifully designed brand identity doesn’t just support your brand it elevates it. This is how customers identify you it builds customer loyalty and makes your team feel proud of being a part of the organization. How your brand looks (visually), its values, ideas, and personality-all this is represented through your brand identity. What Is A Brand Identity? (Brand Identity Examples)īrand identity is the face of your business. The core of the brand building is to shape and influence how people feel about your business. Whether you actively market your brand or not, this perception exists. As an entrepreneur, your goal is to build a user perception of your brand. It’s not your website or your logo (although they play a crucial role in building a brand). Simply put, a brand is how your users perceive your business and your products/services. So, how do you build a brand on social media? It starts with knowing what to do before starting your business, which includes understanding the basics and then applying some tips and tricks to build and enhance your brand online.

By building a strong brand on social media, companies can reach and influence a large audience. There are roughly 4.5 billion internet users worldwide, of which 3.8 billion are social media users.īrand awareness happens to be one of the critical objectives for small-to-medium-sized businesses, and social media is one of the easiest and most accessible solutions. It’s hard to debate this fact when you look at the stats. When it comes to brand building, platforms such as Facebook, Instagram, Twitter, LinkedIn, and more offer a ton of value to businesses of all shapes and sizes. Social media is the only thing that’s keeping everyone connected in the era of social distancing and country-wide lockdowns. Social media branding is a lot more than what meets the eye.

Consistent look and feel branding